Home Depot offers six credit programs through third-party credit providers to professional, D-I-Y and D-I-F-M customers. In fiscal 2007, approximately 4.3 million new Home Depot accounts were opened, and the total number of The Home Depot active accounts was approximately 13 million. Proprietary credit card sales accounted for approximately 29% of store sales in fiscal 2007.
The Home Depot Credit Card
6 Months No Payments, No Interest - ALL THE TIME - on purchases that total $299 or more
No annual fee
Special promotions throughout the year
Founded in 1978, The Home Depot, Inc. is the world's largest home improvement specialty retailer and the second largest retailer in the United States with fiscal 2007 retail sales of $77.3 billion and earnings from continuing operations of $4.2 billion. The Home Depot has more than 2,200 retail stores in the United States (including Puerto Rico and the U.S. Virgin Islands and the territory of Guam), Canada, Mexico and China. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index.
The Home Depot stores serve three primary customer groups:
• Do-It-Yourself ("D-I-Y") Customers: These customers are typically home owners who purchase products and complete their own projects and installations. To complement the expertise of our associates, The Home Depot stores offer "how-to" clinics taught by associates and merchandise vendors.
• Do-It-For-Me ("D-I-F-M") Customers: These customers are typically home owners who purchase materials themselves and hire third parties to complete the project and/or installation. We arrange for the installation of a variety of The Home Depot products through qualified independent contractors.
• Professional Customers: These customers are professional remodelers, general contractors, repairmen, small business owners and tradesmen. In many stores, we offer a variety of programs to these customers, including additional delivery and will-call services, dedicated staff, extensive merchandise selections and expanded credit programs, all of which we believe increase sales to these customers.
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